For this website, the aim was to convert traffic into form submissions. We achieved this by educating the audience (since most would be in the ‘unaware’ to the ‘solution aware’ stage and need guidance to become ‘product aware’).
This project involved a complete copy overhaul for from the client’s old website. We worked on 10 different pages. The aim was to keep the tone friendly and easy to read whilst also optimising for search engines. This is paying off as the client continues to rise up the ranks.
I’ve chosen to use this particular copy in my portfolio due to its length and effectiveness. Although a lot of advertising copy is now short, this long-form copy (and its variations) has proven to convert those who may not even be aware they have a problem with their roofing.
This copy has been used on many exterior cleaning accounts to interrupt scrollers (mainly 35+, rural location homeowners) and educate them on why their roof being full of moss may be a problem.
This copy has been proven to be evergreen and can still be seen live on some advertising accounts.
It has generated well over 7-figures of revenue for the businesses that have used it.
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