Business: Abacus Flooring Solutions
Industry: Industrial Resin Flooring
Platform: WordPress + Elementor
Scope: Complete Website and Blog Redesign, Copywriting, SEO
Notes: Migration of old blog content. Owners design ideas taken into consideration and applied.
Build includes: Custom dynamic fields, taxonomy loops, font clamp, custom CSS & Javascript, custom image to WebP optimiser.
Abacus Flooring Solutions are an award-winning industrial resin flooring company going from strength to strength. Their previous website, however, did not reflect the impact they were having in the sustainable flooring space. They needed a modern website that would be the foundation of their web presence as the company grows.
We wanted to mix traditional elements of a service business website with modern design to help the company stand out from their competitors and reflect the beauty of their product. The result? The company are left with a website they love getting regular enquiries. We are now working on improving their Google rankings too.
Business: Kidney Nutrition Matters
Niche: Online Renal Nutrition Advice
Platform: WordPress/Webflow
Scope: Basic Start Up Website
Notes: Content clients own.
KNM had originally built a basic website via Canva and needed something that looked more like a traditional website that aligned with their messaging of a fresh and healthy diet.
KNM now have regular enquiries through their website (with a Average Customer LTV of £1000), with customers regularly commenting that the website helped them make an informed choice.
Business: Blue Shield Cleaning
Industry: Exterior Cleaning
Platform: WordPress + Elementor
Scope: Complete Website Redesign + Copy
Blue Shield Cleaning had a text-heavy and old fashioned website that needed a complete clean-up. They wanted to position themselves as the areas leading exterior cleaning company.
I built the company an exterior cleaning website that rivalled any other in the business. With a modern design that clearly shows everything they have to offer.
Business: Trade Growth Systems
Niche: Trades Lead Gen Agency
Platform: Webflow
Scope: Website Redesign + Copy to act as a sales page.
Notes: Owner’s design ideas taken directly into consideration and applied.
This agency required a website that could also act as a sales page for their rebranded new offer.
They previously had a cobbled-together ‘that’ll do’ style webpage that the owner had built using a basic drag-and-drop builder.
They also needed a brand refresh.
We also needed to write copy that would make any tradesmen who visited the page instantly feel like we were talking to them.
I worked closely with the owner to develop a site that balanced good looks with a high-converting sales structure, including plenty of social proof, testimony and comparisons.
The owner was incredibly happy with the website, which helped to flood the team with meeting requests after launch.
Business: Wintons Blinds
Industry: Blind Fitters
Platform: High Level
Scope: Landing Page + Copy
Designed for a PPC campaign, this landing page needed to match (and improve on) the branding on the Wintons Blinds main website (not designed by me).
A high-converting sales page that has an effective >10% conversion rate through Google Ads.