When it comes to the world of paid advertising and PPC, there are so many different paths you can take. Here’s a little bit about my experience.
I’ve been running paid ads since 2019, when I started to run Facebook ads for my musical project at the time.
Since then I’ve worked on quite a variety of advertising campaigns over the years as part of agencies and as a freelancer.
I have spent a lot of time working with Trade and Home Improvement companies, particularly in Meta Advertising.
However, that doesn’t mean that I’m limited to just this sector. In fact, I’ve worked with a wide variety of local service businesses.
In the trade and home improvement niches, I have worked with:
Outside of that, I have worked with:
I have a wealth of experience (4+ years) with Meta advertising (Facebook and Instagram), especially for Lead Generation. I have also ran numerous Google Ad (PPC) campaigns.
I have a bit of experience with LinkedIn advertising too.
Business: ELK Roofing and Construction
Industry: Roofing
Platform: Meta (Facebook) & Google
Scope: Lead generation for new roofing jobs
ELK Roofing is a Midlands-based roofing company that used Facebook advertising to go from window cleaning to commercial roofing jobs. They needed us to build Facebook and Google Ads to bring in consistent work.
Over 2 years of working together, I led the design, build and maintainence of their advertising campaigns. Work included copywriting, landing page design, creative design, campaign builds and testing.
Through many campaigns and tests, we helped ELK to make well over £1 million in revenue in 2023 alone.
We were able to pull this off through consistent testing, approaching copy from different angles and building effective lead-nurturing strategies.
ELK now consistently work on commercial projects as well as residential.